Blog Archives

Clients who dare ditching the pitch.

August 19, 2015 By Jonne Kuyt (www.edenspiekermann.com) I’m a fundamentalist if it comes to pitching. It’s often the wrong process for the wrong goal. Pitches were invented to make big corporations establish long term relationships with creative agencies. It’s about

Posted in design, licitatie, strategie

Industria IT – Viitorul brandului de angajator.

Inaugurez astazi ceea ce imi doresc sa devina o serie de articole pe subiecte bine definite, Branzas White Papers. Astazi, despre viitorul brandului de angajator in industria IT. “Decizia de cumparare nu va mai apartine deoarece din cumparator ati devenit

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Posted in brand, branding, decizie, management, marketing, strategie

Brand de tara romaneasca. Iarasi.

Iqads m-a onorat cu o serie destul de dura de intrebari despre inca neprecizatul nostru brand de tara. Am pornit de la ideea ca “in realitate nimeni nu este cu adevarat interesat de Romania” si de aici incolo au plecat

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Posted in brand, branding, branzas, pragmatic, romania, strategie, turism, Uncategorized

Analiza "brandului" turistic al Romaniei.

http://issuu.com/bogdanbranzas/docs/analiza_branzas_-_brand_turistic_romania_-_23_08_2 http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf Open publication – Free publishing – More turism

Posted in brand, romania, strategie, turism